Bauble & Boo
A vibrant brand identity for Bauble & Boo — a handcrafted jewelry label celebrating bold women and bolder accessories. This project brought together pattern-making, packaging, and playful storytelling.
Branding
Background
Bauble & Boo isn’t your quiet, minimal jewelry brand. It’s loud (in the best way), confident, and all about expression. Their mission: celebrate handmade, one-of-a-kind pieces for women who don’t just accessorize — they statement-make. The brief? Create a brand system that felt as bold and joyful as the jewelry itself. From packaging to patterns, every touchpoint had to reflect the brand’s playful personality.
Srija Ponangi
Founder
“The team at Moonkraft just got it. They translated our energy into visuals that feel bold, beautiful, and unmistakably us. From the pattern to the packaging, everything tells our story — and our customers are obsessed. Couldn’t have asked for a better creative partner.”
Final Notes
Bauble & Boo gave us the space to go maximal, and we loved every second of it. This wasn’t about stripping back — it was about leaning into joy. The final system doesn’t just look good on a box… it makes unboxing feel like part of the product. Bold, quirky, and heartfelt — just like the brand.
