Mash
A bold, modern identity for Mash — a car care brand reinventing quality and affordability. From strategy to rollout, we gave them a system that moves as fast as their service.
Branding
Background
Mash isn’t your typical car care brand — and that was the point. They wanted to build something new: high-quality service that didn’t cost a fortune, without compromising on trust, tech, or professionalism. Our challenge was to distill that promise into a brand that looked fresh, credible, and ready to scale.
Final Notes
Car care usually feels boring or untrustworthy. This brand needed to be neither. With Mash, we created a system that’s as honest as the service it represents — clean, smart, and built to last. It’s design that does the job… and looks good doing it.