Moksh
A culturally-rooted visual identity crafted for Moksh — a modern spiritual services app that brings devotion to your doorstep. This branding project blends tradition, warmth, and trust into a single symbol.
Branding
Background
Moksh approached us with a rare design challenge: bring centuries of spiritual tradition into a logo that works in a mobile app icon. Their vision was to make devotion easier, more accessible, and more personal — without losing the cultural depth that makes it meaningful. They needed a brand identity that would feel genuine to both a grandmother and a Gen Z devotee. That’s where we came in.
Katikaneni Nihal Krishna
Founder
“The team was incredibly creative and professional. Their ability to translate a customer’s thoughts and ideas into a meaningful design is truly a skill — one that both Bhakti and Sid excel at. I honestly can’t imagine needing any future iterations of the logo in the years to come.”
Final Notes
This wasn’t just a logo — it was a responsibility. Branding Moksh meant respecting deep-rooted cultural emotion while making space for modern interaction. And that’s what excited us the most: crafting an identity that can grow with a product designed to touch lives, not just screens. We’re proud of how the brand feels — because it feels like home.
